Glossary

Banner formats

The list below features most compatible banner formats (width x length in pixels):

Full Banner 468 x 60

Button 120 x 60

Skyscraper 120 x 600

Wide Skyscraper 160 x 600

Large Rectangle 336 x 280

Medium Rectangle 300 x 250

Half banner 234 x 60

Full banner 468 x 60

Leaderboard 728 x 90

Leaderboard Large 728 x 180

Leaderboard Large 728 x 210

Leaderboard Large 728 x 300

Square Ad 250 x 250

Square Button 125 x 125

Micro Bar 88 x 31

Half page 300 x 600

In some branches of trade square banners are used:

Button 100 x 100

Button 125 x 125

Square 250 x 250

Square 300 x 250

Square 336 x 280

With pop-up banners the following formats are usually used:

Popup 500 x 350

Popup 550 x 480

More information about banners:

Consult your account manager for more information and advice. Text links usually have a higher click-through ratio and banners create a higher branding. That’s why it is essential to show your company name, style and slogan / call to action in your banner.

Flash versus Animated Gif banners

With flash banners you can create more motion without increasing the size of your banner. This is also possible with Gif banners. Moreover, animated Gif banners are easier to place by webmasters on their site.

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